Privacy Policy
1. Data Controller
ProRide LLC
Identification code: 402328156
Address: 22a Shalva Nutsubidze St, Tbilisi, Georgia
Email: [email protected]
Phone: +995 504 221 696
2. What Data We Process
2.1 Registration Data
The following data is required to register a driver on the RideTech Georgia LLC platform (Yandex Fleet), as required by the RideTech Georgia API to create a driver profile:
- First and last name
- Phone number
- Driver's license data (number, issue/expiry date, country)
This data is transmitted directly to RideTech Georgia LLC (Yandex Fleet) to create the driver profile. We also store a copy in our database for subsequent communication and support.
2.2 Technical Data
The following data may be automatically processed when using the website:
- IP address
- Browser type and version
- Device type
- Language settings
3. Purpose of Data Processing
ProRide is a taxi fleet that helps drivers register on the RideTech Georgia LLC platform (Yandex Go) as taxi drivers. Yandex Pro (the driver app) is a product of RideTech Georgia LLC β we act as an intermediary in the registration process and provide driver support.
- Driver registration on the RideTech Georgia platform (Yandex Fleet) as a taxi driver
- Communication with drivers (SMS messages, support)
- Direct marketing β sending news, promotions and offers via SMS and phone calls (only with separate consent)
- Website improvement and analytics (with consent)
- Advertising optimization (with consent)
4. Legal Basis for Data Processing
- Performance of contract: Processing of registration data is necessary for driver registration on the RideTech Georgia platform (Yandex Fleet)
- Consent (direct marketing): Marketing messages are sent based on user consent
- Consent (cookies): Analytics and advertising cookies are used only with user consent
- Legitimate interest: Ensuring website security and functionality
5. Data Recipients and Transfers
Your personal data may be transferred to the following recipients:
- RideTech Georgia LLC (Yandex Go / Yandex Pro): For creating driver profiles and fleet management. Registration data is transferred to RideTech Georgia LLC via the Yandex Fleet API. Further data processing is the responsibility of RideTech Georgia LLC in accordance with their own privacy policy
- Irka LLC (SMSOffice.ge): SMS message delivery provider. Only phone number and message text
- Meta (Facebook Pixel / Conversions API): For advertising optimization β only with consent. Page view and registration events; for server-side events the phone number is sent hashed
- TikTok (Pixel / Events API): For advertising optimization β only with consent. Page view and registration events; for server-side events the phone number is sent hashed
- Google Analytics: For website traffic analysis β only with consent. Page views, user flows and traffic sources
- Amplitude: For website analytics β only with consent. Page view and interaction events
- Ahrefs Analytics: For website traffic analysis β only with consent
- Google Maps: Map display (office location). No personal data is collected
We do not sell or transfer your personal data to third parties beyond the purposes and recipients listed above.
6. International Data Transfers
Our servers are located in Germany (Frankfurt), within the European Union.
For driver registration, data is transferred to RideTech Georgia LLC (operator of the Yandex Go / Yandex Pro platform in Georgia) via the Yandex Fleet API. Further processing and storage is carried out by RideTech Georgia LLC in accordance with their own privacy policy.
7. Data Retention Period
- Registration data: Retained during the driver's active period and thereafter until the driver requests deletion
- Marketing consent record: Retained for the entire marketing period and for 1 year after its termination
- Analytics data: In accordance with browser cookie expiration periods
8. Data Security
We use appropriate technical and organizational measures to protect your data, including: HTTPS encryption, access control, data validation, and security headers.
10. Direct Marketing
In accordance with Article 12 of the Georgian Law on Personal Data Protection, data processing for direct marketing purposes is carried out based on user consent.
Direct marketing is carried out via SMS messages and phone calls. During registration, consent for marketing communications is requested via a separate, optional checkbox. This consent is independent from consent to the privacy policy β registration is possible without consenting to marketing messages. Marketing messages include promotions, news and other information about ProRide services.
Beyond the data subject's name, surname, address, phone number and email address, processing of any other data for direct marketing purposes requires the data subject's written consent.
- You have the right to opt out of marketing messages at any time
- Upon opting out, marketing communications will cease within 7 working days
- Opting out is free and does not require justification
- To opt out, reply βNOβ to any marketing SMS, or email us at: [email protected] or call: +995 504 221 696
11. Your Rights
Under the Georgian Law on Personal Data Protection, you have the following rights:
- Request information about the processing of your data
- Request a copy of your data
- Request correction, update or completion of your data
- Request termination of processing, deletion or destruction of your data
- Request blocking of your data
- Request data portability
- Withdraw consent at any time (including marketing consent)
- File a complaint with the Personal Data Protection Service
Registered drivers can manage and delete their personal data via the driver portal: driver.proride.ge.
For other requests, email us at: [email protected]. We are obligated to review your request and respond within 10 working days (in accordance with Article 21 of Georgian law).
12. Obligation to Provide Data
Providing registration data is necessary for driver registration on the RideTech Georgia platform (Yandex Fleet). Registration cannot be completed without providing the required data.
Consent for analytics cookies and marketing messages is voluntary, and you can use the website and our services without them.
13. Supervisory Authority
You have the right to contact the Personal Data Protection Service of Georgia:
Website: pdps.ge
14. Policy Changes
We reserve the right to modify this privacy policy. In case of changes, the updated version will be published on this page with the corresponding date.